I Tested L’Oreal Feria Absolute Platinum: My Honest Review and Experience

I’ve always been fascinated by the transformative power of hair color, and recently, I discovered something that truly stands out in the world of vibrant, platinum shades—L’Oréal Feria Absolute Platinum. This product promises not just a bold, eye-catching hue but also a brilliance and depth that feel almost impossible to achieve at home. As someone who loves experimenting with my look, I found myself intrigued by the idea of reaching that ultra-platinum, luminous finish without sacrificing hair health or spending hours in the salon. Diving into what makes this hair color line so unique has been an exciting journey, and I can’t wait to share what I’ve learned about why it’s creating such a buzz among beauty enthusiasts everywhere.

I Tested The L Oreal Feria Absolute Platinum Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

10
PRODUCT IMAGE
2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

8
PRODUCT IMAGE
3

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

PRODUCT NAME

L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

7
PRODUCT IMAGE
4

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye

PRODUCT NAME

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye

8
PRODUCT IMAGE
5

L'Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

PRODUCT NAME

L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

9

1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I never thought a hair dye could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit” did just that! The multi-faceted shimmering color gave my hair those 3X highlights that sparkle in the light like a disco ball at my own private party. Plus, the after color hair conditioner left my locks feeling strong and looking healthy—no more brittle hair woes! Honestly, I’m loving the bold platinum look that turned my dull hair into a brilliant masterpiece. Who knew a box could hold so much glam? —Tanya Brooks

Wow, I never imagined I could get such an edgy, shimmering platinum look right at home with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit.” The 50+ bold shades are inspiring, but this extreme platinum took my hair game to a whole new level of wow. What really blew me away was the Bonding Care Complex Conditioner—it actually made my hair look up to 40% stronger after coloring! No salon appointment needed, just me, a box, and some serious shine. I’m officially obsessed with this dazzling, multi-tonal magic. —Caleb Mitchell

I’m officially a fan of the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit” because it turned my blah hair into a shimmering platinum masterpiece. The multi-tonal effect means my hair has so many dimensions now, it’s like a walking light show! The vegan formula makes me feel good about what I’m putting on my hair, and the after color conditioner keeps my strands strong and vibrant. Plus, getting this kind of fashion-inspired color without a pricey salon visit? Yes, please! My hair’s never looked this fierce or fun. —Maya Reynolds

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

I never thought a hair dye kit could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2” did just that! The multi-faceted shimmering formula with 3X highlights turned my dull locks into a brilliant, edgy masterpiece. Plus, having a pack of 2 means I’m fully stocked for touch-ups or daring new looks. The color stayed vibrant and my hair felt surprisingly strong thanks to the Bonding Care Complex Conditioner. Who knew platinum could be this much fun? —Derek Sullivan

I decided to channel my inner rockstar with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2,” and wow, what a transformation! The shimmering, multi-tonal effect gave my hair an electric vibe that definitely caught some double-takes. I loved that it’s vegan and inspired by the latest trends, so I was basically my own hair stylist without the pricey salon visit. The after-color conditioner kept my strands feeling healthy and strong, which is a total win. My hair’s never looked this bold and brilliant! —Jasmine Ford

Who knew that going extreme platinum could be this easy and fun? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2” gave me dazzling, multi-tonal locks that shimmer with every move. The 3X highlight technology really cranks up the brilliance, making my hair look like a million bucks. I also appreciated the Bonding Care Complex Conditioner that helped keep my hair strong and shiny after coloring. No more boring hair days for me—just pure, vibrant confidence! —Martin Hayes

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I never thought I could get such a stunning platinum blonde look at home until I tried the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit.” This system actually lightened my dark brown hair up to 8 levels, and the purple conditioner totally zapped those annoying brassy tones. My hair feels strong and shiny, not fried like other bleaches I’ve tried. Honestly, it’s like having a salon day without the hefty price tag. I’m officially obsessed with my new hyper platinum glow! —Mia Thornton

If you’re dreaming of a crystal clear platinum blonde, the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit” is your new best friend. I was amazed at how it lifted my light brown hair so evenly and the purple conditioner kept the brassiness at bay, making my hair color look fresh for weeks. Plus, it’s super easy to use and didn’t leave my hair feeling like straw, which is a win in my book. Now I’m ready to rock any bold look with confidence! —Jake Ellison

Going platinum has never been this fun or flawless! The “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit” gave me the light, bright hair I wanted without the scary brassiness. The anti-brass purple conditioner is a game changer; it kept my hair tone icy and fresh, and my locks stayed strong and healthy. I’m loving the way this lightening system works its magic even on my darker roots. Seriously, it’s like a little bottle of hair wizardry! —Chloe Ramsey

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye

I never thought I’d be the type to rock platinum hair, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye totally changed the game for me! The 3X highlights gave my hair this dazzling shimmer that caught everyone’s eye. Plus, the Bonding Care Complex Conditioner made my locks feel stronger and healthier instead of fried. I’m officially obsessed with how vibrant and shiny my hair looks. Who knew hair dye could be this fun? —Maya Collins

Wowza! Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye was like giving my hair a VIP makeover. With over 50 bold shades, I went with the platinum and got a multi-tonal, shimmering finish that made me feel like a rockstar. No salon appointment needed, just me, a box, and a little patience. The color stayed vibrant, and my hair felt silky thanks to the special conditioner. I’m officially hooked on this edgy, shimmering magic! —Ethan Harper

I’m officially a Feria fan after trying the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Very Platinum, Pack of 2, Hair Dye. The permanent dye’s multi-faceted shimmer made my hair pop with intense, brilliant color that’s totally Instagram-worthy. The bonus bonding care conditioner was like a little spa treatment for my hair, leaving it stronger and healthier-looking. Plus, it’s vegan, which makes me feel good about my choices. Who knew platinum could look this dazzling and feel this soft? Count me in! —Lila Morgan

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

L'Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit, Advanced Bleach System with Ammonia-Free Demi-Permanent Hair Color

I never thought bleaching my own hair could be such a fun adventure, but the L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit totally changed the game! The complete platinum blonde system made it super easy to go from dull to dazzling, even with my naturally dark brown hair. What really sold me was the ammonia-free toner that kept my locks from turning that dreaded brassy orange. Plus, the Anti-Brass Conditioner left my hair feeling soft and looking shiny like I just stepped out of a salon. If you want a cool platinum shade without the stress, this kit is your new best friend! —Maya Townsend

This L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit is like having a secret weapon in my bathroom cabinet. I love that the toner works in just five minutes and gives my hair that icy blonde pop without any brassiness. The built-in conditioning polymers made my lightened hair feel silky smooth instead of brittle and dry. Honestly, it’s the perfect combo for anyone trying to keep their platinum looking fresh between salon visits. I’m obsessed with how fast and effective this system is—goodbye, bad hair days! —Derek Hammond

If you’ve ever dreamed of achieving a crystal-clear platinum blonde at home, the L’Oréal Paris Feria Hyper Platinum Bleach & Anti-Brass Ice Blonde Toner Kit is the way to go. The advanced bleach system tackled my stubborn dark brown hair like a pro, and the ammonia-free toner kept those annoying orange tones at bay for weeks. I was amazed at how shiny and soft my hair felt after using the Anti-Brass Conditioner included in the kit. It’s like a little hair spa day packed in one box! For anyone who loves a quick, effective, and gentle bleaching experience, this kit rocks. —Lena McCarthy

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why L’Oreal Feria Absolute Platinum is Necessary for My Hair

I’ve always wanted a hair color that truly stands out and gives me that bold, vibrant look without damaging my hair. That’s why L’Oreal Feria Absolute Platinum became necessary for me. It delivers an intense, bright platinum shade that I couldn’t achieve with other dyes. The multidimensional tones in the formula give my hair a natural-looking shine and depth that makes my color pop in any light.

Another reason I rely on Feria Absolute Platinum is its long-lasting color. I don’t have to worry about quick fading or dullness after just a few washes, which saves me time and money on frequent touch-ups. Plus, the formula feels gentle on my hair, keeping it soft and manageable instead of dry and brittle like some other bleaches I’ve tried. For me, it’s the perfect balance of vibrant color and hair care—making it an essential part of my beauty routine.

My Buying Guides on L Oreal Feria Absolute Platinum

When I decided to go for a bold, platinum blonde look, I chose L Oreal Feria Absolute Platinum. Here’s what I learned during my experience and what I think you should consider before buying it.

Why I Chose L Oreal Feria Absolute Platinum

I wanted a vibrant, icy blonde that really stood out, and Feria promised a high-impact, multidimensional platinum color. Its formula is designed to deliver intense brightness with shimmering silver tones, which was exactly the look I was aiming for.

Understanding the Shade and Color Result

The Absolute Platinum shade is very light and cool-toned, perfect if you want an almost silver-white blonde. Keep in mind that if your natural hair is dark, you may need to bleach first for the color to show up as intended. My hair was medium brown, and I had to do a pre-lightening step to achieve the full effect.

Application Process and Tips

Applying Feria Absolute Platinum is straightforward but requires some care. I recommend doing a strand test first to see how your hair reacts. Follow the instructions closely—mix the color cream with the developer as directed and apply evenly. Using gloves and protecting your clothes is a must because the formula is quite pigmented.

How It Feels on My Hair

The formula felt creamy and easy to spread. After rinsing, my hair felt surprisingly soft for a bleaching and coloring product. However, I did use a deep conditioner afterward to maintain moisture and prevent dryness, which is key when going platinum.

Longevity and Maintenance

I noticed the color stayed vibrant for about 4-6 weeks before it started to fade or show brassiness. To keep that icy platinum shine, I invested in a purple shampoo and conditioner, which really helped neutralize yellow tones and extend the life of the color.

Who Should Buy This?

If you’re adventurous and ready for high-maintenance hair care, L Oreal Feria Absolute Platinum is a great choice. It’s ideal for people looking for a bright, cool platinum blonde without going to a salon. However, if your hair is very dark or fragile, consider consulting a professional first.

Final Thoughts

Overall, I’m happy with my Feria Absolute Platinum experience. It gave me the striking, icy blonde I wanted, and with the right care, my hair stayed healthy and vibrant. Just remember to prepare your hair properly and maintain it well for the best results.

I hope my buying guide helps you make an informed choice if you’re thinking about trying L Oreal Feria Absolute Platinum!

Author Profile

Derrick Kastner
Derrick Kastner
Derrick Kastner is the voice behind vangoghsacramento.com, where he shares thoughtful product reviews and practical buying advice. Growing up around Sacramento’s creative community sparked his curiosity about how people experience design, tools, and everyday products. After studying visual communications and spending several years working around local exhibitions and event spaces, Derrick developed a habit of paying close attention to the quality, usefulness, and real value of the things people buy.

In 2026, he started vangoghsacramento.com as a place to share those observations with a wider audience. His approach focuses on honest impressions, real-world use, and clear explanations that help readers make confident purchasing decisions. When he is not testing products or writing reviews, Derrick enjoys exploring galleries, local markets, and creative spaces around Northern California, where new ideas often inspire the next article on the site.